[quote="Wombat"]As a typographer I can say without fear of contradiction that the old logo is the most vivid, most easily recognisable and distinct of all.
Futura was one of the first sans serif typefaces to emerge in the 20s and remains a popular, yet not overly used face. . . .
Boring enough for ya?[/quote]
Hubby?!? Is that you?!?
At the risk of starting a Font Fight, I HAD to ask my book designer hubby (who can drive you nuts with his font IDing), and he agrees with HSMB that The Police could use a new logo.
I only asked him about the Futura logo (to save my sanity), and he agrees that Futura is clean and therefore never goes out of style. But he says that it has gotten lots of use in previous decades -- it's just that we don't often notice it because it's frequently used for small type.
His assessment is that Futura is too "colorless, rigorous, and geometric" to be representative of The Police. He says -- and yes, this is a quote -- "The Police span decades. Futura has lasted decades but doesn't span them."
When asked for a suggestion, he said he'll have to think about it. But if he comes up with anything in particular, I'll be sure to update.
Feel free to womp his ass, Wombat -- I just couldn't resist asking. I should probably add that I kinda like the rigidity of the Futura logo because it plays up the institutional feel of the name as well as the irony of it; but it does have a bit of a timestamp to it.
Personally, I'd just be happy if we could please step away from the Synch/primary colors/brushstrokes theme.
Dramatic highlights & a unique musical cosmos. Guaranteed.