http://online.wsj.com/article/SB1000142 ... 19790.html
The SC bit:
And yet the extramusical elements may be the reason percussion music is so popular with audiences, and often draws crowds that are substantially younger than average. Sometimes it bridges the divide between classical music and rock: Mr. Yamashta remains an icon in alternative rock circles; a percussion concerto by Stewart Copeland, the former drummer of The Police, will be given its premiere next year by the Dallas Symphony Orchestra. Perhaps most intriguing is the fact that percussion music is in such demand despite its association with contemporary music—usually considered toxic for ticket sales.
Article also mentions cheese.
